Ghost

Full Product Data Collection

Data collected January-February 2020

Product name

Ghost

Product URL

https://ghost.org/

Parent organisation

Ghost Foundation

Workflow category

Production & formats

Date product founded

2013

Product description

An open-source blogging platform that provides its users with relevant tools to create their online publications.

What type of company or organisation is the product owned by?

Non-profit organisation

Is the company profit-making?

Not-for-profit model

How is this product funded?

Backed by a non-profit org or charity

What market share does the tool have?

Up & coming challenger

Is there an Open Source alternative in this product space?

Yes. Wordpress, Grav, Jekyll, Drupal, Joomla

When did the company last release new features?

November 2019: Support for Google Pay payments

Have they shared details of the product roadmap?

No

Is there talk of the product raising further investment?

No

Is there talk of the product being acquired?

No

Have there been any newsworthy business issues or challenges in the last 12 months?

No

Is there a pricing model listed on the website?

Product is clearly listed as free

How clear & transparent is this pricing model?

Very: full pricing listed

What is the range of prices offered?

Free tier available.
Basic: $36/organisation/month or $348/organisation/annum
Standard: $99/organisation/month or $1,188/organisation/annum
Business: $249/organisation/month or $2,388/organisation/annum
Enterprise: Starting at $1,000/organisation/month

What factors drive higher pricing?

Additional features, More users (publishing-side), More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise

What skills are needed to get this tool set up & usable?

Plug & play (any non-technical user can do it)

What skills are needed to USE this tool day-to-day?

Plug & play (any non-technical user can do it)

Does this tool use proprietary file formats for saving documents & outputs?

Defaults to common open standard file formats

Is the product reliant on 3rd-party APIs or interoperability to function?

No

Have there been any newsworthy technical issues in the last 3 years?

No

How clear is the Terms of Service for users (i.e. publishing customers)?

Simplified, plain English TOS

Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?

Yes, comprehensive.

Is their data policy “GDPR everywhere”?

Yes, GDPR compliant globally

Does the product require your audience to sign-in to use it?

N/A not an audience-facing tool

IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?

N/A not an audience-facing tool

Does the public product website mention how to export or transfer your data to another service?

Yes: Export/transfer publisher content, Yes: Audience can data export

Does the public product website mention how to delete your data?

Yes: for publisher data only

Have there been any newsworthy security breaches with this product in the last 3 years?

No

Does the company have an accessibility statement on its website?

No / cannot find

Does the company release information on the diversity of the workforce?

No