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Twilio

Published onMay 19, 2020
Twilio

Full Product Data Collection

Data collected January-February 2020

Product name

Twilio

Product URL

https://www.twilio.com/

Parent organisation

N/A

Workflow category

Audience engagement & monetisation

Date product founded

2008

Product description

Telephony and messaging platform for developers, aimed at marketing, operations and customer service use cases.

What type of company or organisation is the product owned by?

Publicly-listed company (or group)

Is the company profit-making?

Yes, profitable

How is this product funded?

Subscriptions

What market share does the tool have?

One of the leading products (#3-7)

Is there an Open Source alternative in this product space?

Yes. Wazo

When did the company last release new features?

December 2019: General availability of Video Javascript SDK 2.0

Have they shared details of the product roadmap?

No

Is there talk of the product raising further investment?

No

Is there talk of the product being acquired?

No

Have there been any newsworthy business issues or challenges in the last 12 months?

Yes. Twilio Stock Won’t Be In Turnaround Mode Anytime Soon

Is there a pricing model listed on the website?

Yes

How clear & transparent is this pricing model?

Partly: some pricing listed; must speak to salesperson to confirm

What is the range of prices offered?

Pricing is pay-as-you-go, with volume discounts and committed-use discounts available.

What factors drive higher pricing?

Additional features, More audience (e.g. more subscribers, traffic)

What skills are needed to get this tool set up & usable?

Software developer

What skills are needed to USE this tool day-to-day?

Cannot tell

Does this tool use proprietary file formats for saving documents & outputs?

Cannot tell

Is the product reliant on 3rd-party APIs or interoperability to function?

No

Have there been any newsworthy technical issues in the last 3 years?

No

How clear is the Terms of Service for users (i.e. publishing customers)?

Technical, legalistic TOS

Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?

Yes, comprehensive.

Is their data policy “GDPR everywhere”?

Yes, GDPR compliant globally

Does the product require your audience to sign-in to use it?

N/A not an audience-facing tool

IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?

N/A not an audience-facing tool

Does the public product website mention how to export or transfer your data to another service?

Yes: Export publisher metadata

Does the public product website mention how to delete your data?

Yes: for publisher data only

Have there been any newsworthy security breaches with this product in the last 3 years?

Yes. “Eavesdropper” Vulnerability Exposes Millions of Private Conversations

Does the company have an accessibility statement on its website?

No / cannot find

Does the company release information on the diversity of the workforce?

Yes

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