Asana

Full Product Data Collection

Data collected January-February 2020

Product name

Asana

Product URL

https://asana.com

Parent organisation

N/A

Workflow category

Collaboration & editing

Date product founded

2008

Product description

Asana develops a web and mobile application that allows teams and individuals to organize, track and manage their work.

What type of company or organisation is the product owned by?

Privately-owned company (or group)

Is the company profit-making?

No, loss-making

How is this product funded?

VC investment

What market share does the tool have?

Market dominance

Is there an Open Source alternative in this product space?

Yes, OpenProject.

When did the company last release new features?

Dec-2019 Salesforce & Tableau integration, Portfolio search, Request access, Auto-shifting dependency dates

Have they shared details of the product roadmap?

No

Is there talk of the product raising further investment?

Yes, going public in 2020.

Is there talk of the product being acquired?

No

Have there been any newsworthy business issues or challenges in the last 12 months?

No

Is there a pricing model listed on the website?

Yes

How clear & transparent is this pricing model?

Partly: some pricing listed; must speak to salesperson to confirm some options

What is the range of prices offered?

Basic - Free
Premium - $10.99/user/per month
Business - $24.99/user/per month
Enterprise - Contact Sales

What factors drive higher pricing?

Additional features, Ability to whitelabel or customise, Customer size

What skills are needed to get this tool set up & usable?

Plug & play (any non-technical user can do it)

What skills are needed to USE this tool day-to-day?

Plug & play (any non-technical user can do it)

Does this tool use proprietary file formats for saving documents & outputs?

Defaults to common open standard file formats

Is the product reliant on 3rd-party APIs or interoperability to function?

No

Have there been any newsworthy technical issues in the last 3 years?

No

How clear is the Terms of Service for users (i.e. publishing customers)?

Simplified, plain English TOS or explainer available

Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?

Yes, topline.

Is their data policy “GDPR everywhere”?

Yes, GDPR compliant globally.

Does the product require your audience to sign-in to use it?

N/A not an audience-facing tool

IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?

N/A not an audience-facing tool

Does the public product website mention how to export or transfer your data to another service?

Yes: Audience can data export

Does the public product website mention how to delete your data?

No / cannot find

Have there been any newsworthy security breaches with this product in the last 3 years?

No

Does the company have an accessibility statement on its website?

Yes

Does the company release information on the diversity of the workforce?

Yes